Leonie Gleeson

Senior Marketing Executive

We’re seeking a dynamic and experienced Senior Marketing Executive to join a growing team within the food sector. This is a key role for a commercially minded marketer who brings a strong foundation in content creation, campaign management, and CRM and who is eager to take ownership of impactful marketing initiatives across local and international markets. Ideal for someone with solid generalist marketing experience, excellent writing and content skills, a head for insights, and a strong interest in the evolving role of email marketing. A passion for food and food trends would be a welcome bonus, but not essential. Key Responsibilities Marketing Strategy & Campaign Execution Contribute to the development of strategic marketing and sales plans aligned with commercial goals Lead the delivery of campaigns, product launches, and promotions with a focus on timing, impact and ROI Monitor performance metrics and translate insights into actionable recommendations Content Creation & Digital Marketing Own the content calendar and produce high-quality written content across web, email, and social channels Manage customer newsletters and segmented email campaigns, continuously optimising for engagement Support broader digital strategy, including SEO, website updates, and social media CRM & Customer Engagement Leverage the CRM system (Salesforce experience a plus) to improve targeting, communication and retention Champion data quality and ensure insights are translated into personalised marketing activity Collaborate with sales and key account teams to support customer journeys and commercial goals Creative & Brand Development Manage agency partners and oversee creative asset development across packaging, POS, brochures and more Maintain brand consistency while ensuring stakeholder input and sign-off processes are met Organise and update brand asset libraries for easy internal access and use Insights & Market Research Coordinate internal and external research projects Deliver competitor, category, and trend analysis to inform planning and innovation pipeline decisions About You Qualifications & Experience Degree in Marketing, Communications, or a related field 3+ years’ experience in a broad marketing role, ideally in FMCG or food-related sectors Strong copywriting and content development capabilities Skilled in Microsoft Office; experience with CRM and email marketing platforms (e.g. Salesforce, Mailchimp) Skills & Attributes Excellent writing, editing, and communication skills Confident project manager, able to handle multiple priorities with precision and pace Analytical thinker – enjoys using data to guide decisions and improve outcomes Organised, detail-oriented, and responsive under pressure Collaborative team player with a proactive, solutions-focused mindset A genuine interest in the food sector is a nice-to-have Why Join The Team? Work on varied, meaningful projects with direct impact on brand and business performance Join a supportive, fast-moving team with big ambitions in the Irish and international foodservice market Enjoy autonomy, responsibility, and the opportunity to grow your marketing career

Business Relationship Manager

A leading global professional body is seeking a dynamic and results-driven Business Relationship Manager to join its team in Dublin. This is an exciting opportunity for a partnership development management professional with a passion for education and building meaningful, long-term relationships. Dublin 1 - Hybrid 2 days office based Key Responsibilities Reporting to the Head of Development, you will: Support the development and execution of strategic engagement plans with key education partners, including universities, training boards, and accredited learning providers. Identify new opportunities to grow the organisation’s presence and impact within the education sector, ensuring strong value propositions for all stakeholders. Assess and target potential partners based on strategic criteria and growth potential. Collaborate with internal teams to implement business development activities and achieve partnership goals. Build and maintain multi-level relationships with education partners, fostering collaboration and delivering on shared objectives. Champion global programmes and initiatives, ensuring consistent and effective implementation across education partners. Promote the organisation’s professional qualification and wider services through events, presentations, and engagement activities. Guide partners through relevant accreditation and support processes to strengthen performance and alignment. Keep education partners informed and prepared for updates to qualifications, services, and product offerings. The Ideal Candidate The successful candidate will demonstrate: Proven experience in business development and relationship management, preferably within the education or training sector. A strong understanding of the education and skills development landscape. Excellent interpersonal and stakeholder management skills, with the ability to build trusted relationships up to senior leadership level. Strong communication and presentation abilities, both written and verbal. A proactive, self-motivated mindset with the ability to work independently and meet deadlines. Effective networking and influencing skills with a consultative, solutions-focused approach. A global outlook and experience working in or with international organisations is desirable. Please contact Leonie Gleeson for more information or apply through the link.

Marketing Executive

Alternatives are delighted to partner with Funtasia Theme Parks on a key marketing hire. Funtasia is a leading family-owned and operated entertainment complex, attracting 400,000 visitors annually. We are committed to creating unforgettable experiences and building lasting memories for our guests. Our success is driven by our passionate team, and we are now seeking a dynamic Marketing Executive to join our team in Funtasia Drogheda. This is an exciting opportunity to shape the brand's story, drive audience engagement, and play a key role in our continued growth. Role Overview As the Marketing Executive, you will be instrumental in developing and executing marketing strategies that enhance the Funtasia experience and drive business growth. You will leverage your marketing expertise to create engaging content, deliver impactful campaigns, and utilise data to optimise performance across all marketing channels. This role requires a blend of strategic thinking and hands-on execution, with a focus on delivering measurable results. Key Responsibilities: Develop and Execute Integrated Marketing Strategies: Lead the development and deployment of comprehensive marketing strategies encompassing content creation, digital marketing, traditional marketing, and event promotion. Drive Digital Marketing Performance: Own the measurement and optimisation of performance marketing campaigns (Search Advertising, Social Media Advertising), affiliate marketing, and email marketing. Optimise Marketing ROI: Regularly review and analyse all advertising campaigns to ensure a positive return on ad spend, leveraging data-driven insights to maximize effectiveness. Analyse and Report on Marketing Performance: Drive data-driven insights to understand and track performance across all campaigns and digital channels, providing regular reports and recommendations. Enhance Website Experience: Administer website content, including updates, landing page creation, and other projects to improve user experience and drive conversions. Lead Email Marketing Initiatives: Plan, develop, and execute automated email marketing campaigns to nurture leads and drive customer engagement. Leverage Digital Analytics: Review analytics for all digital channels, evaluate effectiveness, and act on insights to optimize performance. Contribute to Group Sales Strategy: Contribute significantly to the development and implementation of the annual group sales plan, collaborating with the sales team to achieve targets. Build Hotel Partnerships: Build and manage relationships with key hotel partners to improve hotel package sales opportunities. Manage Media Planning: Oversee media planning and buying across traditional and digital channels, ensuring effective allocation of budget and maximising reach. Support Product Development: Contribute significantly to the process to identify, develop, and promote new products, including new exhibit concepts, events, limited time offerings, and up-sell opportunities. Influence Guest Experience Strategy: Play a key role in the development of the strategic plan for the guest experience, ensuring marketing efforts align with overall customer satisfaction goals. What We Offer: Seasonal schedule with additional holiday time available during the off-season. Performance bonuses. A collaborative and innovative work environment. Opportunities for professional development and career growth. What We Are Looking For: Bachelor's Degree in Marketing, Business, or a related field. 3+ years of progressive marketing experience, with a focus on campaign development and digital marketing. Commercial experience managing WordPress websites or similar. Proficiency in Google Analytics and Google Ads. Proven ability to translate business objectives into effective marketing strategies. Strong verbal and written communication skills, with the ability to create compelling content. Highly organised with excellent project management skills. Ability to work independently and collaboratively as part of a team. Experience in family event attractions, hotels, museums, or sports franchises is an advantage.  

Brand Manager

Are you a passionate and experienced Brand Manager ready for an exciting challenge? Our client, a dynamic organisation in the financial service sector located in Dublin, is undergoing a significant and exciting transformation. They are seeking a talented Brand Manager for a 1-year fixed-term contract to play a pivotal role in shaping their brand's future and driving impactful media campaigns. In this role, you will: Be a key brand guardian across all customer touchpoints. Contribute to the development and maintenance of the brand strategy and positioning. Lead the implementation and review of marketing campaigns across TV, Radio, VOD, Digital Audio, and Social Media. Take ownership of media planning and booking across both traditional and digital channels. Identify and deliver innovative brand-building initiatives aligned with strategy and budget (including potential Out-of-Home and Sponsorships). Manage campaign projects from concept to sign-off. Collaborate effectively with internal teams and manage external agency partners. What we're looking for: A strong marketing professional with a minimum of 5 years' experience in similar brand management roles. Proven experience in defining and delivering impactful media campaigns. A results-oriented individual with a track record of delivering against agreed objectives. Experience in managing media agencies and planning capacity. Excellent communication, negotiation, and relationship-building skills. The ability to work collaboratively and adapt to evolving techniques. A creative problem-solver who is highly motivated to deliver high performance. A degree in a Marketing or Business-related field is preferred. Understanding of financial services is a plus, but not essential. If you are a strategic and creative Brand Manager with a passion for delivering impactful campaigns, we encourage you to apply!  

Senior International Brand Manager

Would you like to join an amazing team, make a difference and be part of the next growth phase for Flahavan’s, one of Ireland’s most loved, iconic and sustainable brands? Alternatives are partnering with Flahavans on this exciting Senior International Brand Manager role. Since 1785, Flahavan’s have been milling oats in Kilmacthomas, making them the oldest continuing family business in Ireland. Each generation has left its mark and over the past twenty years the company has made inroads across the globe, exporting to over twenty countries. A range of branded products has been tailored to the USA, South Korea and the UK markets. Proudly the No 1 oats brand in Ireland and the UK (in the organic segment), the product range today covers hot oats, cold cereals, bakery products (flapjacks, granola) and oat drinks.  The Senior International Brand Manager (SIBM) is responsible for leading the strategic development, execution, and performance of the brand across international markets. This role manages a high-performing team and partners cross-functionally and cross-regionally to drive brand equity, market share, and revenue growth, while ensuring global consistency and local relevancy. Key Responsibilities Brand Leadership Define and execute the global brand strategy, ensuring alignment with company objectives and local market needs. Champion the brand vision and identity across all touchpoints and geographies. Act as brand guardian—ensuring consistency in tone, messaging, and visual identity. People Management Lead, coach, and develop a team of assistant brand managers and/or junior marketing team members. Set clear KPIs, conduct performance reviews, and foster a culture of feedback and growth. Delegate effectively while maintaining strategic oversight and accountability. Market & Consumer Insights Lead analysis of global market trends, consumer behaviour, competitive landscape, and performance data. Translate insights into actionable plans and innovations tailored to regional nuances. Marketing & Communications Develop and oversee global brand campaigns, media strategy, and content creation across traditional and digital channels. Collaborate with internal and external creative agencies on campaign development and rollout. Ensure timely deployment of global toolkits and ensure timely delivery to local markets. Cross-Functional Collaboration: Coordinate with sales, commercial, digital, and supply chain teams to ensure alignment on brand plans. Serve as a central point of contact for local marketing teams, providing guidance and support. Product & Innovation Management Partner with R&D and product development to influence innovation pipeline and positioning based on international needs. Lead go-to-market planning for new product launches, working closely with commercial, supply chain, and sales. Stakeholder Engagement Collaborate with regional marketing leads, commercial heads, and global leadership to align on strategy and execution. Present brand performance, strategies, and recommendations to senior leadership. Performance Management Own global brand dashboards—monitor brand equity, sales performance, market share, and campaign ROI. Continuously refine strategy based on data, feedback, and business outcomes. Key Skills & Experience Required: 6+ years in brand marketing, with at least 3+ years in international or global brand leadership. Background in CPG or FMCG industry. Proven experience managing direct reports and developing high-performing teams. Track record of building and scaling brands across multiple international markets. Strong background in both strategic brand building and tactical execution. Experience with global product launches and cross-functional coordination. Strong understanding of brand equity, positioning, and consumer behaviour. Analytical thinker with commercial acumen and a data-driven mindset. Desirable: Multilingual or experience working in culturally diverse environments. Degree in Marketing, Business, or related field. Personal Attributes Strong leadership and mentorship qualities Data-driven, and commercially minded (awareness of P&L) Strategic and creative thinker Culturally sensitive and globally minded Proactive, organised, and results-oriented Agile and solutions-focused in a dynamic global environment Confident communicator with strong presentation and influencing skills Project management and stakeholder communication skills

Digital Marketing Executive

Are you a creative digital marketer with a passion for social media and content creation? This role offers the opportunity to join a dynamic and collaborative digital marketing team, working on innovative campaigns and digital content strategies. You'll be responsible for developing engaging content across social media platforms, collaborating with agencies on creative ideas, and utilising the latest digital tools, including AI, to produce high-quality video content. What You’ll Do: Work closely with internal teams, agencies, and external partners to execute digital campaigns. Create and manage social media content, including video, podcasts, and rich media, to drive engagement. Use platform-based tools to produce and edit video content while ensuring brand consistency. Identify opportunities to showcase brand events, sponsorships, and CSR initiatives across digital channels. Manage and optimise content on employee advocacy platforms. Analyse digital performance metrics to refine and enhance campaign strategies. Conduct market research to stay ahead of industry trends and best practices. Maintain and update website content with SEO best practices, including metadata and tagging. Identify and implement strategies to enhance customer experience and increase digital conversions. What You’ll Need: 3-5 years of experience in digital marketing, social media, or content creation. A creative mindset with a passion for storytelling through digital channels. Strong organisational and time management skills, with the ability to multitask effectively. Experience managing social media communities and employee advocacy platforms is a plus. Strong written and verbal communication skills, with keen attention to detail. A portfolio showcasing your digital content or campaign experience is preferred. Qualifications & Technical Skills: A degree in Marketing, Digital Media, Communications, or a related field. Proficiency in social media business management tools and video editing software. Experience with AI-driven content creation tools is a plus. Google Analytics certification and experience in campaign performance reporting. Financial service industry experience is highly desirable Whats For You? Work in a fast-paced, creative, and supportive environment. Gain exposure to exciting digital campaigns and industry-leading marketing strategies. Opportunities for career development and upskilling in the latest digital trends. Competitive salary and benefits package. If you're looking to take the next step in your digital marketing career, apply now to be part of an innovative and forward-thinking team!

Marketing Account Manager

Are you a strategic marketer with a passion for creativity and client management? Do you thrive in a fast-paced agency environment, juggling multiple projects while delivering exceptional results? We’re looking for a dynamic and highly driven Marketing Account Manager to join the growing team. This role is the perfect opportunity for a mid-level marketer ready to take the next step in their career, leading client projects, developing innovative marketing strategies, and driving new business opportunities. Location: Ranelagh, Dublin (Full-time, Office-Based) What You’ll Do Manage marketing & design projects from initial briefing to final execution, ensuring timelines, budgets, and client expectations are met. Act as the key liaison between clients and creative team, translating their vision into compelling campaigns. Develop data-driven marketing strategies that align with client goals, including branding, content, digital marketing, and web development. Grow your client accounts, identifying opportunities to pitch new ideas and expand existing relationships (20% of the role). Oversee campaign performance, using insights to optimise strategies and present measurable outcomes. Lead client presentations with confidence, delivering creative proposals and performance reports. Work closely with internal teams, ensuring seamless collaboration between design, marketing, and web development. What We’re Looking For   5+ years of marketing experience, ideally with 2+ years in an agency setting. Proven ability to manage multiple projects and clients simultaneously in a fast-paced environment. Strong understanding of digital marketing, content strategy, branding, and web development. A natural problem-solver, able to diagnose marketing challenges and present solutions effectively. Experience using marketing analytics tools (e.g., Google Analytics, HubSpot) to track and report on campaign success. Excellent communication, presentation, and organisational skills – confident in managing client relationships. A proactive mindset with a desire to identify and pitch for new business opportunities. Familiarity with Adobe Creative Suite or similar design tools is a bonus! Why Join? A collaborative, creative, and fast-paced work environment where your ideas are valued. Exposure to high-profile clients and exciting campaigns. Opportunities for career growth and professional development. A competitive salary & benefits package.